Advertising Disclosure
Transparency in our advertising relationships and partnerships
At Finero, we believe in transparency regarding our advertising relationships and any financial arrangements that may influence the content on our website. This disclosure explains our advertising practices, affiliate relationships, and sponsored content policies in accordance with Federal Trade Commission (FTC) guidelines.
Last updated: November 28, 2025
We are committed to providing honest, unbiased information to our visitors. This disclosure helps you understand when we may receive compensation for products, services, or content featured on our website.
Affiliate Relationships and Partnerships
Affiliate Program Participation
Finero participates in affiliate marketing programs, which means we may earn commissions from products or services purchased through links on our website. These affiliate relationships help support our operations while allowing us to provide valuable information to our visitors.
When you click on certain links on our website and make a purchase, we may receive a commission at no additional cost to you. This commission comes from the merchant, not from you as the purchaser.
Commission-Based Links
Our website may contain affiliate links to products or services that we believe may be of interest or value to our visitors. These include but are not limited to:
- Cleaning products and supplies we recommend
- Professional tools and equipment related to our services
- Educational resources about material care
- Partner services that complement our offerings
These links are clearly identifiable and do not affect the price you pay for products or services.
Product Recommendation Policy
We only recommend products and services that we genuinely believe have value for our audience. Our recommendations are based on our professional experience, research, and when possible, personal testing. The presence of an affiliate relationship does not influence our honest assessment of a product or service's quality or suitability.
Financial Relationship Transparency
Where we have a financial relationship with a company whose products or services we mention, we will disclose this relationship clearly. This transparency ensures you can make informed decisions about the content you consume and the products you consider purchasing.
Sponsored Content Policy
Identification of Paid Content
Any content on our website that has been sponsored, paid for, or otherwise financially supported by a third party will be clearly labeled as "Sponsored," "Paid Partnership," or similar designation. This ensures you can distinguish between sponsored content and our regular editorial content.
Sponsored Post Labeling
Sponsored posts, articles, or content sections are clearly marked with visual indicators and text labels. These may include:
- "Sponsored by [Company Name]" disclaimers
- "Paid Partnership" designations
- "In collaboration with [Brand]" notices
- Visual badges or markers indicating sponsored content
Brand Partnership Disclosures
When we enter into partnerships with brands or companies, we disclose these relationships to our audience. Brand partnerships may involve sponsored content, product reviews, service mentions, or other collaborative arrangements. Our editorial integrity remains paramount in all partnership arrangements.
Content Authenticity
Even when content is sponsored, we maintain editorial control and ensure that all information provided is accurate, honest, and valuable to our audience. Sponsors do not dictate our opinions or the conclusions we draw. Our reputation depends on providing trustworthy information, regardless of sponsorship arrangements.
Third-Party Advertising Networks
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks use cookies and similar technologies to serve ads based on your browsing activity and interests. The advertisements you see may be selected based on various factors including your location, browsing history, and demographic information.
Behavioral Targeting Disclosure
Third-party advertisers may use behavioral targeting techniques to display relevant advertisements to you. This involves:
- Tracking your browsing activity across multiple websites
- Building profiles of your interests and preferences
- Serving advertisements based on these profiles
- Using cookies to recognize your device and track activity
You can learn more about behavioral advertising and opt-out options through industry resources such as the Digital Advertising Alliance.
Cookie Usage for Advertising
Advertising networks use cookies to track your interaction with advertisements and measure campaign effectiveness. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.
Ad Personalization Practices
Ad personalization uses information about your browsing behavior to show you advertisements that are more likely to be relevant to your interests. While this can improve your browsing experience by showing more relevant ads, you have the right to opt out of personalized advertising through your cookie preferences or browser settings.
User Rights and Control Options
Ad Preference Management
You have control over the types of advertisements you see on our website. You can manage your ad preferences through your cookie settings, which can be accessed through our Cookie Policy page or through the cookie banner when you first visit our site.
Opt-Out Procedures
To opt out of personalized advertising:
- Adjust your cookie preferences on our Cookie Policy page
- Use your browser settings to block third-party cookies
- Visit the Digital Advertising Alliance opt-out page
- Enable "Do Not Track" in your browser settings
- Use privacy-focused browser extensions
Note that opting out of personalized advertising does not mean you will see fewer ads; rather, the ads you see will be less relevant to your interests.
Data Collection for Advertising
Advertising networks may collect information about your device and browsing activity for targeting purposes. This may include your IP address, device type, browser type, pages visited, and interaction with advertisements. For more information about how we handle your data, please see our Privacy Policy.
Rights Under Privacy Regulations
Depending on your location, you may have additional rights regarding advertising data under privacy regulations such as GDPR or CCPA. These rights may include the right to access, delete, or restrict the processing of your data for advertising purposes. Contact us through our contact page to exercise these rights.
FTC Compliance Statement
This advertising disclosure is provided in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials. We comply with FTC regulations requiring clear and conspicuous disclosure of material connections between advertisers and endorsers.
Material connections include any financial, employment, personal, or family relationships that might affect the credibility of an endorsement or testimonial. We disclose these connections to ensure you can make informed decisions about the information we provide.
Our commitment to transparency extends beyond legal requirements. We believe that honest disclosure builds trust with our audience and maintains the integrity of our recommendations.
Editorial Independence
While we may receive compensation through advertising and affiliate relationships, our editorial content remains independent. We maintain strict separation between our advertising relationships and our editorial judgment. Our recommendations and opinions are based on our professional expertise and honest assessment.
We reserve the right to refuse any advertising or sponsorship that conflicts with our values or that we believe would not serve the best interests of our audience. Your trust is more valuable to us than any advertising revenue.
Questions About Advertising
If you have questions about our advertising practices, affiliate relationships, or any specific advertisement on our website, please contact us through our contact page. We are committed to transparency and will gladly answer any questions about our advertising arrangements.
We welcome feedback about our advertising practices and continuously work to ensure our disclosures are clear, accurate, and helpful to our audience.
Updates to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or to comply with new regulations. When we make changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this disclosure periodically to stay informed about how we handle advertising on our website. Your continued use of our website after changes are posted indicates your acceptance of the updated disclosure.